AMERICAN GIRL CRAFTS
CREATIVE DIRECTION | PRODUCT DEVELOPMENT | BRAND INTEGRITY | RETAIL DESIGN
Collaborated with American Girl and BrandTrust to strengthen market position.
Oversaw all product design, development, package design and photography.
Developed new craft kits that were age and skill appropriate and reflected AG values.
Worked cross functionally to create a new retail shopping experience.
© 2019 Nora O’Rourke